Our Story
Crafting the extraordinary, one event at a time.
Co.gatherings Events Group was founded in London in 2006 by Victoria Ashworth, a former government events director with an unshakeable belief that corporate occasions deserved the same creative ambition as the world’s great cultural institutions.
What began as a four-person studio in St James’s has grown into a global agency with offices in London, Dubai, and New York — and a portfolio that spans 340 events across 62 countries, from intimate board dinners in private Mayfair dining rooms to charity galas raising millions for global causes.
Our philosophy has never changed: every event is a story. We are the authors. And we take that responsibility — to the client, to the guests, and to the moment — with absolute seriousness.
Leadership — Biographies
The Minds Behind the Moments
Creative & Strategy
Victoria Ashworth
Founder & Creative Director
Victoria Ashworth founded Co.gatherings Events Group in 2006 on a conviction that the corporate world deserved the same creative ambition as its cultural counterpart. Her early career spanned a decade of high-stakes live events — first as a junior producer for the Foreign & Commonwealth Office, then as Head of Events at Sotheby’s, where she oversaw the auction house’s global gala programme.
That dual education — in government precision and art world aesthetic — gave Victoria a singular perspective: that an event could be both operationally flawless and genuinely beautiful. With four colleagues and a small studio in St James’s, she set out to prove it.
Eighteen years on, Victoria continues to personally art-direct Luminary’s most prestigious commissions. She is involved in every founding brief and reviews every creative concept before it reaches the client. Her influence is present in each event the agency delivers — in the weight of the silence before a keynote, in the arc of a fundraising evening, in the exact temperature of the room when 400 guests take their seats.
Department
Creative & Strategy
At Luminary
2006 – present
Education
BA Fine Art, Goldsmiths College · MA Event Design, RCA
Previous Roles
Head of Events
Sotheby's · 2001–2006
Senior Producer
Foreign & Commonwealth Office · 1997–2001
“An event is a story. Every element — the light, the music, the silence between speeches — is a word in that story. Our job is to make sure every word counts.”
Notable Events
The Meridian Gala
Victoria Ashworth
2024
Global Health Fundraiser
Metropolitan Museum, New York
2024
The Silver Jubilee Ball
The Dorchester, London
2024
Hearts & Hands Gala
The Savoy, London
2023
Areas of Expertise
Creative Direction
Spatial Experience
Charitable Galas
Brand Narrative
Client Strategy
Luxury Hospitality
Executive
Jonathan Hale
Chief Executive Officer
Victoria Ashworth founded Co.gatherings Events Group in 2006 on a conviction that the corporate world deserved the same creative ambition as its cultural counterpart. Her early career spanned a decade of high-stakes live events — first as a junior producer for the Foreign & Commonwealth Office, then as Head of Events at Sotheby’s, where she oversaw the auction house’s global gala programme.
That dual education — in government precision and art world aesthetic — gave Victoria a singular perspective: that an event could be both operationally flawless and genuinely beautiful. With four colleagues and a small studio in St James’s, she set out to prove it.
Eighteen years on, Victoria continues to personally art-direct Luminary’s most prestigious commissions. She is involved in every founding brief and reviews every creative concept before it reaches the client. Her influence is present in each event the agency delivers — in the weight of the silence before a keynote, in the arc of a fundraising evening, in the exact temperature of the room when 400 guests take their seats.
Director
Priya Sharma
Director of Client Relations
Victoria Ashworth founded Co.gatherings Events Group in 2006 on a conviction that the corporate world deserved the same creative ambition as its cultural counterpart. Her early career spanned a decade of high-stakes live events — first as a junior producer for the Foreign & Commonwealth Office, then as Head of Events at Sotheby’s, where she oversaw the auction house’s global gala programme.
That dual education — in government precision and art world aesthetic — gave Victoria a singular perspective: that an event could be both operationally flawless and genuinely beautiful. With four colleagues and a small studio in St James’s, she set out to prove it.
Eighteen years on, Victoria continues to personally art-direct Luminary’s most prestigious commissions. She is involved in every founding brief and reviews every creative concept before it reaches the client. Her influence is present in each event the agency delivers — in the weight of the silence before a keynote, in the arc of a fundraising evening, in the exact temperature of the room when 400 guests take their seats.
Producer
Oliver Crane
Executive Director
Victoria Ashworth founded Co.gatherings Events Group in 2006 on a conviction that the corporate world deserved the same creative ambition as its cultural counterpart. Her early career spanned a decade of high-stakes live events — first as a junior producer for the Foreign & Commonwealth Office, then as Head of Events at Sotheby’s, where she oversaw the auction house’s global gala programme.
That dual education — in government precision and art world aesthetic — gave Victoria a singular perspective: that an event could be both operationally flawless and genuinely beautiful. With four colleagues and a small studio in St James’s, she set out to prove it.
Eighteen years on, Victoria continues to personally art-direct Luminary’s most prestigious commissions. She is involved in every founding brief and reviews every creative concept before it reaches the client. Her influence is present in each event the agency delivers — in the weight of the silence before a keynote, in the arc of a fundraising evening, in the exact temperature of the room when 400 guests take their seats.
Design
Sophia Reeves
Head of Design & Experience
Victoria Ashworth founded Co.gatherings Events Group in 2006 on a conviction that the corporate world deserved the same creative ambition as its cultural counterpart. Her early career spanned a decade of high-stakes live events — first as a junior producer for the Foreign & Commonwealth Office, then as Head of Events at Sotheby’s, where she oversaw the auction house’s global gala programme.
That dual education — in government precision and art world aesthetic — gave Victoria a singular perspective: that an event could be both operationally flawless and genuinely beautiful. With four colleagues and a small studio in St James’s, she set out to prove it.
Eighteen years on, Victoria continues to personally art-direct Luminary’s most prestigious commissions. She is involved in every founding brief and reviews every creative concept before it reaches the client. Her influence is present in each event the agency delivers — in the weight of the silence before a keynote, in the arc of a fundraising evening, in the exact temperature of the room when 400 guests take their seats.
Director
Marcus Osei
Director of Operations
Victoria Ashworth founded Co.gatherings Events Group in 2006 on a conviction that the corporate world deserved the same creative ambition as its cultural counterpart. Her early career spanned a decade of high-stakes live events — first as a junior producer for the Foreign & Commonwealth Office, then as Head of Events at Sotheby’s, where she oversaw the auction house’s global gala programme.
That dual education — in government precision and art world aesthetic — gave Victoria a singular perspective: that an event could be both operationally flawless and genuinely beautiful. With four colleagues and a small studio in St James’s, she set out to prove it.
Eighteen years on, Victoria continues to personally art-direct Luminary’s most prestigious commissions. She is involved in every founding brief and reviews every creative concept before it reaches the client. Her influence is present in each event the agency delivers — in the weight of the silence before a keynote, in the arc of a fundraising evening, in the exact temperature of the room when 400 guests take their seats.
Our Team
People behind the experience
Our team brings together experience, creativity, and precision to deliver events that feel seamless from start to finish.
Victoria Ashworth
Founder & Creative Director
Victoria founded Luminary in 2006 after a decade producing events for the British Government and Sotheby’s. Her vision — that corporate events deserve the same artistic ambition as cultural ones — remains the agency’s north star.
Jonathan Hale
Chief Executive Officer
Jonathan joined as CEO in 2011, bringing 15 years of global hospitality leadership from Four Seasons and Aman Resorts. He oversees operations across three continents and has led Luminary’s international expansion.
Priya Sharma
Director of Client Relations
Priya is the first point of contact for Luminary’s most complex briefs. With a background in luxury brand management at LVMH, she brings a rare combination of commercial acuity and intuitive client care.
Oliver Crane
Executive Producer
Oliver has produced over 180 events for Luminary, including three consecutive Apex Awards Nights and the Global Health Fundraiser at the Metropolitan Museum. He is known for turning the seemingly impossible into the quietly inevitable.
Sophia Reeves
Head of Design & Experience
Sophia leads the creative studio that imagines every sensory detail of a Luminary event — from spatial planning and lighting design to bespoke stationery and floral direction. She trained at the Royal College of Art.
Marcus Osei
Director of Operations
Marcus runs the logistical engine behind Luminary’s global delivery. With a background in military planning and live production, he ensures that every event — regardless of scale or geography — runs with precision.
What We Believe
The principles that guide every event.
These aren’t values we invented for a website. They are the convictions that drive every decision we make — from a first briefing call to the moment the last guest leaves the room.
01
Precision
Every detail is considered, every contingency planned. We treat each event as a complex system where nothing is left to chance and everything is exactly where it should be.
02
Artistry
We believe corporate events can be genuinely beautiful. We bring the same aesthetic rigour to an intimate board dinner as to a gala for a thousand guests.
03
Discretion
We work with some of the world’s most recognisable brands and individuals. Their trust — and their privacy — is our most prized possession.
04
Partnership
We don’t take briefs. We build relationships. Our clients return because we make them feel heard, genuinely understood, and valued as long-term collaborators.
05
Legacy
Every event we create is designed to endure in memory. We don’t just deliver a programme — we craft a narrative that guests carry with them long after the evening ends.
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